Who the Hell Am I?
I’m Vilmoš, but you can call me Willy. I’ve spent years cleaning up inbox disasters for brands where a single deliverability screw-up meant the difference between a six-figure launch and a total flop.
I’m not your guru. I don’t have a $997 course.
I’m the guy brands call when they’re bleeding revenue because their emails aren’t reaching anyone, and I got sick of watching marketers suffer through broken tools, lazy templates, and “experts” who think a GIF fixes everything.
So I started Inbox Roast.
Why Inbox Roast Exists
This isn’t another “5 Tips to Improve Your Open Rates” blog. We’ve all seen enough of that to last a lifetime.
Inbox Roast is a comedy club for email marketing:
The Setup: Here’s what sucks.
The Roast: Here’s why it’s terrible.
The Fix: Here’s how not to suck.
That’s it. Simple. Brutal. Useful.
The Roast
Welcome emails that scream “WE’RE SO EXCITED TO HAVE YOU!!” like a clingy ex? Trash.
Preference centers that read like hostage negotiations? (“Check here if you want fewer emails, check there if you want different emails, check everywhere if you just want out.”) Garbage.
Experts telling you to “test your send time” when your copy reads like a sales script from 1999? Criminal.
This space needs fewer gurus and more reality checks.
Proof It Works
Like that e-commerce brand blasting “WE MISS YOU” emails 24 hours after cart abandonment? We roasted their desperation, scrapped the guilt-trip, and built a 3-email value sequence.
The result? A 28% lift in recovered revenue.
Proof that roasting isn’t just entertainment, it’s how you fix the game.
What You’ll Get Here
Roasts of bad practices (yes, with screenshots receipts or it didn’t happen).
Deep dives that actually explain why your emails tank.
Templates and scripts that work in the real world, not just on LinkedIn carousels.
Validation! because if you’ve ever read an email so bad you screamed, you’re not alone.
Look… email is still the most profitable marketing channel. But only if you stop treating it like a dumping ground for tired ideas.
The truth? You don’t need another guru. You need someone willing to call BS, laugh at it with you, and show you the path that actually gets results.
That’s what Inbox Roast is.
So here’s the deal: if you want bland, “on the other hand” blog posts, go back to Google.
If you want to laugh, learn, and maybe cry while watching bad marketing get dragged into the fire, welcome to Inbox Roast.
Pull up a chair. Bring the marshmallows.
Because this industry doesn’t need another guru.
It needs a roast. 🔥